Financial Ratio Analysis also referred to as 'Quantitative Analysis' is considered to be the most important step while analyzing a company from an investment perspective. It is a study of ratios between various items in financial statements. Ratios are classified as profitability ratios, liquidity ratios, asset utilization ratios, leverage ratios and valuation ratios based on the indications they provide. Balance sheet, Income Statement and Cash Flow Statements are the most important financial statements and if properly analyzed and interpreted can provide valuable insights into a company's business.
Financial ratio analysis allows you to determine relationships between different accounts consisting of the financial statement. With this, you can find the ratio of the relative degree of numerical values that you have selected in the financial statement. This is used by business enterprises specifically in their accounting departments. One of the main goals as to why key ratio analysis is utilized by an organization is to review and monitor the weaknesses or the strengths of the company in a wide variety of perspectives or points of view. Nowadays, not only the business owner exploits accounting ratio analysis but also the managers, the stock market brokers, consultants, government agencies, shareholders and even potential buyers of a particular product.

Financial Ratio Analysis

Use Financial Ratio Analysis To Turn Accounting Numbers into Intelligent Business Information.

What is financial ratio analysis? Though financial statements such as Balance Sheet and the Statement of Income are important, but for successful financial management , we must know how to interpret those financial statements using Financial Ratio Analysis to analyze the success, failure, and financial health of a business.

Financial Ratio Analysis enables the business owner/manager to spot trends in a business and to compare its performance and condition with the average performance of similar businesses in the same industry. To do this, compare your ratios with the average of businesses similar to yours and compare your own ratios for several successive years, watching especially for any unfavorable trends that may be starting. Ratio analysis may provide the all-important early warning indications that allow you to solve your business problems before your business is destroyed by them.

Current Ratio =  Current Assets / Current Liabilities

Quick Ratio = Quick Asset / Current Liabilities

Quick Assets = Current Assets – Inventories

Net Working Capital Ratio = Net Working Capital / Total Assets

Net Working Capital = Current Assets – Current Liabilities

Return on Equity (ROE) = Net income / Average Stockholders’ Equity

Return on Common Equity (ROCE)= Net Income / Average Common Stockholders’ Equity

Profit Margin = Net Income / Sales

Earnings Per Share (EPS) = Net Income / Number of Common Shares Outstanding

Assets Turnover Ratio = Sales / Average Total Assets

Accounts Receivable Turnover Ratio = Sales / Average Accounts Receivable

Inventory Turnover Ratio = Cost of Goods Sold / Average Inventories

Debt to Equity Ratio =  Total Liabilities / Total Stockholders’ Equity

Interest Coverage Ratio =  Income Before Interest and Income Tax Expenses / Interest Expense

Income Before Interest and Income Tax Expenses = Income Before Income Taxes + Interest Expense

Price Earnings (PE) Ratio = Market Price of Common Stock Per Share / Earnings Per Share

Market to Book Ratio = Market Price of Common Stock Per Share / Book Value of Equity Per Common Share

Dividend Yield = Annual Dividends Per Common Share / Market Price of Common Stock Per Share

Book Value of Equity Per Common Share = Book Value of Equity for Common Stock / Number of Common Shares

Dividend Payout Ratio = Cash Dividends / Net Income

Return on Assets (ROA) = Profit Margin X Assets Turnover Ratio

Finance impacts on all segments of an organization. It acquires funds, allocates resources and track performance. In a profit-oriented company, the financial statements form the basis for the shareholder’s assessment of management’s records. It becomes a focal point for managerial attention, decision making and accountability.

However, if people aren’t able to link financial strategy with operational strategy, it’s hard for them to see the implications of one for the other – example,  where the tight control of working capital can restrict stock availability for customers.  So it is important to find a way to engage all business managers in the financial view of the business. Only then you can be sure that they are making the best use of its resources.  This is where financial ratio analysis can assist to interpret the financial picture in layman’s language for business managers to grasp  the financial implications of  business decisions.

Financial ratio analysis  therefore allows you to understand the financial statements and develop a better understanding of financial implications resulting from business decisions, helps to create business strategies and develop a thorough understanding of the financial drivers in your business. The interpretation of  financial and accounting ratios gives you an understanding of the key drivers behind the financial performance of the business. It clarify the impact of changes to  critical drivers and your bottom line through financial modeling and enables you to develop and test financial and commercial objectives to improve your business.

The identification and knowledge of all vital financial data will enable you to have a comprehensive understanding of your business operational performance, and enable you to measure its success.  Financial ratio analysis enable you to identify and measure the most critical business performance measurements. These mainly cover  five aspects of  a business which are profitability, balance sheet & working capital, cash flow, return on assets & investment, and funding requirements.

Accounting is often called the language of business and as such,  it is very important for all staff to be familiar with this very critical functional area. Business people should be competent in the understanding and the use of accounting information for financial ratio analysis.

They must comprehend the nature and purpose of accounting,the ways accounting events are measured, recorded and reported and how accounting information is used by both internal and external decision makers. It is necessary to develop skills in analyzing accounting reports using financial ratio analysis and evaluating organizational performance and skills in analyzing costs for product costing and pricing and in making other short term decisions

So what are the critical numbers usually highlighted  by financial ratio analysis?  The majors ones would be gross margin and profit before tax  for profitability focus. collection period and inventory turnover to highlight efficiency, total debt to equity ratio and current ratio to represent solvency.  One of the most comprehensive financial ratios  for a company would be the dividend yield ratio. The gearing ratio, asset turnover ratio, profit margin, effective tax rate and payout  ratio all correspond to key steps in the business process.

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Financial ratio analysis is the comparison of different figures which appear on a balance sheet or an income statement, it's expressed in terms of a percentage or a ratio. This analysis helps analysts assess the financial structure and profitability of businesses. Financial analysis is expressed in terms of a percentage. Among the most commonly used financial ratios formulas are balance sheet, income statement and combined ratios. To evaluate business performance managers and business investors use financial ratios to gauge liquidity, leverage, activity, and profitability performance. The most commonly used financial leverage ratios are - debt-to-total-assets, times-interest-earned and fixed-charges coverage ratio.
Financial ratio analysis reflects only what is in the financial statements. Obviously, financial ratios will reflect only what is contained in the financial reports of the company. And as valuable as that can be, it does not capture many factors which can have a profound impact on the business and yet cannot be quantified or expressed in accounting terms.