From Heart Breaking to Record Breaking
Sales business especially insurance business is a tough business. It is not meant for faint-hearted. On the average 1 out of 10 insurance agents survive till the 4th year. The balance 9 agents walk out of their business and give up their dreams.
Before you decide to venture into any sales business, you must understand the rules of the game if you want to excel in this business. You don’t want to be just an average salesperson. One of the rules of the game is that you must be willing to sac Read more
How the Z-Score Can Help Your Investment Returns
I recently came across an interesting article in the Financial Times called New study re-writes the A-Z of value investing based on thought provoking research from the investment bank Morgan Stanley.
They found that when buying undervalued companies based on valuation measures such as price to book value (“PB”) and price to earnings (“PE”) ratios, in economic downturns, returns are very dependent on the balance sheet financial strength of the company.
This makes intuitive Read more
Where Do I Invest My Cash in 2008?
Anyone lucky enough to have a lump sum of cash to invest this year will be forgiven for wondering where to put it. Should it be stuffed safely under the mattress? Far too risky, you might get burgled and like organic matter your cash doesn’t stand still, the longer it stays under the mattress the more it’s eroded by time as it declines in value.
How about gold? Should you join those rushing to the comfort and safety of the precious metal?
There is also the high risk and potentially h Read more
Credit Repair Tips for Consumers
Many Americans have had problems with credit, sometimes through no fault of their own. Perhaps you are one of those Americans that have experienced difficulty with credit, perhaps you have maintained a stellar credit history, but your credit report tells a different story. The sad fact is that nearly 80 percent of the credit reports issued in the United States contain correctable errors.
Whether you have experienced some problems with credit in the past or your credit report does not clearly o Read more
What Happened to the American Dream
“The American Dream is that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement. It is a difficult dream for the European upper classes to interpret adequately, and too many of us ourselves have grown weary and mistrustful of it. It is not a dream of motor cars and high wages merely, but a dream of social order in which each man and each woman shall be able to attain to the fullest stature of which Read more
How to Write Carrot-Wielding Copy!
A significant reason behind websites that fail is the lack of an effective direct response sales message. Such a message is comprised of three elements (it must be):
Captivating (it captures the reader’s attention)
Riveting (it pulls her into reading further)
Engaging (it calls her to act)
How can you incorporate those three vital elements? If I were to answer that question adequately it would likely take me an entire book the size of an encyclopedia! But for now, let me give you a succi Read more